I did an extended hourlong interview about writing autobiographical non-fiction and it's available free for your listening pleasure. CLICK HERE.

Here's the pre-interview I did:

Lisa: Greg, I know we’re going to cover this in more detail on our call, but what are some of the factors that make a best-selling memoir, like Eat, Pray, Love?

Greg: My theory is that the major factor that made it such a publishing phenomenon is that it embodied a compound fantasy. 1) That Gilbert had the house and relationship to begin with. 2) That she was willing to walk out. 3) To chuck it all and just go traveling (which is a fantasy because, she got paid to write the book so she wasn’t really chucking it all: she was doing a job plus getting to eat in Italy, pray in India and find love again).

Also, getting featured on Oprah. That really helps sell books.